Tourboks & PassNJoy Sign Exclusive Distribution Agreement for S.Korean Market

Tourboks & PassNJoy Sign Exclusive Distribution Agreement for S.Korean Market


PassNJoy to Exclusively Distribute Tourboks Online Offerings in South Korea

Copenhagen 23 June,, an online platform providing day tours, multi-day excursions and activities worldwide, has recently signed an Exclusive Distribution Agreement with PassNJoy who will re-sell Tourboks products to South Korean market.

Launched on June 2015, Tourboks is now a platform with more than 300 suppliers who provide thousands of tours from all over the world. What differentiates Tourboks, is its focus on Asian countries and Asian speaking audiences. With the website translated into Korean, South Korea has been one of Tourboks’s main target markets.

Under the terms of the agreement, PassNJoy will be the Exclusive Distributor for in South Korea. Founded on March 2014, PassNJoy now provides leading online pass & ticket solutions in S. Korea. Being a part of the giant Korean Travel & Hospitality Group, NJOY Corp-MATEi Co., Ltd. will allow PassNJoy to capitalize on the know-how of the group and create important alliances that would further promote the sales of Tourboks products in the Korean market.

“We are very excited to distribute high quality products of Tourboks into Korean Market. Also I believe this collaboration with Tourboks is great opportunity to incubate FIT online-solutions for Korean market.”, said Kenneth Tark Chung, Sales Director of PassNJoy. “Tourboks is a great partner to work with. I was very impressed by their enthusiastic staff and support” he added.

The two companies are committed to work together to provide better tours and activities to the Korean market. PassNJoy will use its strong tourism networks inherited from NJOY Corp. Tourboks, on the other hand, will provide technical and industry knowledge to help its partner in all ways possible.

“PassNJoy is a great partner for Tourboks. They have the industry knowhow, reputation and infrastructure to promote Tourboks products and ensure their distribution in the South Korean market,” said Chryssa Oikonomidou, General Manager of Tourboks. “We are happy that PassNJoy recognized the quality of our products and the innovative solutions we offer to our partners,” she added.



If you would like further information on Tourboks or you would like to schedule an interview, please contact

Chryssa Oikonomidou

Phone: +45 2752 8416


Twitter: @chryssouni




About ApS:

Tourboks belongs in Uniko Holding, a Danish company established in 2009 and today it is comprised of 3 different companies: Uniko ApS, an established inbound tour operator servicing Asian outbounds throughout the Nordics, ApS, an online portal providing tourist attraction activities to the Asian market and Uniko Real Estate ApS, a Real Estate company, owning an office building in Copenhagen. 


About PassNJoy:

PassNJoy is a part of the giant Korean travel & hospitality group – NJOY Corp-MATEi Co., Ltd. Established in 2000.

Online market leader in Travel & hospitality industry in Korea which owns HOTELNJOY.COM, KOREAHOTEL.COM, RESTAURANTNY.COM, HOTELSTORY.COM, TEEUPNJOY.COM, HOTEL & RESIDENCE @MORE. LABEL HOTELS. Provides online B2C reservation service for accommodation, dinning and golf bookings. Also provide b2b programs such as online booking solutions, GSA, Branding and management, Marketing and business consultings.